In a nutshell, having your website responsive for mobile is highly important for your business, and it is becoming increasingly vital day by day. In 2022, Mobile usage grew by 74%, according to Cisco, and the increased use of mobile phones for browsing websites shows no signs of slowing down.
By some estimates, 60% of all Internet access is primarily mobile, and since the beginning of 2021, over 50% of Xourx’s website traffic has been via mobile. Here’s our device breakdown below:
Considering how vital a website can be for any small business, it seems only natural to take extra care to ensure the website is mobile-friendly. It’s incredible how many websites are still not optimized for mobile device experience.
Here are five reasons small companies must have a mobile-optimized website:
Mobile Users are DifferentMobile users have different goals than desktop users, and they typically want information in quick, easily digestible bites. By making the path to buy or inquiry intuitive and straightforward, you’ll align more specifically with mobile users who need data rapidly to make decisions on the fly.
When your website mobile experience is optimized for functionality and consistency, it promotes trust and affinity with users. People like your business more when you offer an excellent mobile experience, and they’re more likely to return to your business website later on a desktop computer. If you can’t deliver what they need when they need it, you will have lost the chance to sell and risk losing a client permanently to a competitor.
25% of global web searches are conducted on a mobile device by over a billion users worldwide, and Google has prioritized mobile responsive websites ahead of non-responsive.
If you are looking to launch an e-commerce business, ensuring your store is responsive for mobile is essential, as if it’s not seamless on mobile, you’re ultimately losing sales. Research has shown over 50% of mobile users will abandon your website if it takes more than 3 seconds to load, and 30% will abandon a purchase transaction if the shopping cart isn’t mobile-optimized – this could result in the loss of a lot of potential customers.
Content that looks fantastic on a desktop might be unreadable on a mobile device. We have placed a significant emphasis on this, resulting in our bounce rates on mobile being lower than on any other device. By providing mobile visitors with an intuitive & simple user experience, you will engage visitors longer and move more of them to purchase or enquire.
If you feel your website is losing potential customers due to it not being fully mobile responsive, then it may be time to optimize your mobile site and capture the traffic, leads, and sales you’ve been missing out on. Feel free to reach us here, and we can provide a free consultation.
