Why is Web Design Important?

We’re fairly sure that you have your logo everywhere, on your business cards, pamphlets, brochures, letterheads, etc. We’re also sure that your logo has your business’s colors, branding messaging, imagery and hopefully business personality. Obviously, that needs to be carried over directly onto your website, kind of a no-brainer in my mind. You would be amazed how many companies don’t have their branding among all parts of their business virtual or real. The problem is that customers get uncomfortable when visual branding and communication changes. In marketing, the goal is to own a piece of your customer’s mind so they turn to you when they want what you are selling.

People surfing the internet are typically reading web pages just like a book, top-down and left to right. We take this into account when properly designing web pages for our clients. Because of that, the way people typically write is to have the most relevant information at the beginning and the supporting information in the body. Search engines like Google know this is pretty typical writing and because of that, they look for keywords at the beginning of pages to help categorize exactly what the page should be ranking for. Building pages out with this in mind, naturally structuring as though the company is simply just trying to articulate their offering is always the best way to go at this. When we work with our clients, we don’t ask them to have specific keywords, but rather we just ask them to write naturally about the service or product that they want to rank. The trick is to be as informative as possible. The more you write to help your customer learn, the more authoritative you seem to Google.
Having great unique content is just part of the battle, placing it on a page isn’t just like pasting it into notepad and you’re ready to go. The content needs to be cut up into bite size pieces in order for the end user to not feel overwhelmed by chunking tons of content together. Just like images on a web page, the size of paragraphs and negative spaces between is actually quite important. Making your page look great is sometimes the difference between winning over the lead and losing them.

Your customer’s trust is vital to the success of your business nevermind your website. Marketing techniques can create a dialogue with potential new leads which in turn will help better define the personas that your services or products like the most. As you work to fine tune the message better and better to attract more and more customers, the type of content, imagery and overall website experience will start to establish a level of trust with customers. That will lead to more and more conversions over time. The name of the game is online conversions and creating a level of trust with those customers through good design which will get you closer and closer to where you want to be.
That said there is still a lot of people that want a face-to-face meeting with a business as the web is super scary and hard for them to trust. This can be easily dealt with by first understanding who is buying your products and two customizing your message and content that speaks to their needs and wants. If you do that, you will have an abundance of sales starting to come in.

Just go on YouTube and it will show you how to literally do anything from photoshopping an image to launching your new site on the great platform WIX (don’t do it). Being able to do it and doing it right are two different things. If you just want a website up to show your friends or a place for people to type out your domain from your business card, then yes, learn how to do it yourself on YouTube and then get back to running your business. But if you want to leverage your site to make some money, I strongly encourage you to work with a professional web designer like us. What they see in a page will be far different than what you see.