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If you want to improve your online presence, engage with your customers, get more leads, and enhance your credibility - Howbiz Solutions are the right SEO company in Toronto for your business. SEO is one of the most important components of online marketing as it not only delivers a significantly higher percentage of search engine traffic than any other medium, it also enhances a business's perception of credibility.At Howbiz Solutions, we’re more than your average SEO agency. We specialize in delivering proven SEO strategies tailored to your business goals.Our local team has global recognition across SEO, paid media, data and analytics, content and design. No matter what stage of maturity your business is at, we can tailor the most relevant digital products and ensure they complement each other.We’ve worked with some of Canada’s biggest brands – helping them not only grow digitally but mature as a business. We’re ready to support your business growth.We work with small and medium businesses to help them improve their customer getting online. Everyday 1000’s of potential customers are being left on the table! Our local seo Toronto and nation wide strategies work! We understand that the life blood of any business is the efficient generation of leads and customers. A great looking website or social presence is no good if people don’t see it. Our experts can talk to you about your requirements.
In the early 1990’s, website owners woke up to the idea that having higher visibility on search engines was directly linked to a significant increase in web traffic, which in turn yielded more customers. Quite simply put, Search Engine Optimisation - or SEO - is the science of crafting a website so that it can be effectively read, or “crawled” by Search Engines and therefore rank higher in search results for relevant keywords.Google is by far the dominant Search Engine in Caanada, accounting for more than 90% of total searches conducted. Google’s number 1 priority and ultimate goal above all else - is to provide highly accurate & relevant data to its users. Being able to give people the information they are searching for quickly and efficiently is what has solidified its market position to date. Given that Google’s revenue is predominantly generated by Ad Clicks, if consumers stop using Google due to poor or inaccurate results, Google will lose its core position in the market and users will start to migrate to other Search Engines that may be able to provide better results, e.g. Yahoo or Bing.Howbiz Solutions are true specialists in the art of Search Engine Optimisation. Speak to one of our SEO Strategists today and see a significant improvement in your rankings within 30 days.We partner with businesses across all industries in the Toronto and GTA area.
OUR APPROACH
Our SEO and search engine marketing strategies are proving to be sustainable and suitable for all sizes of businesses, from small organisations wanting to start their online marketing campaigns in Toronto, to larger corporation who would like to tweak and fine tune their web marketing. Lead generation for you business is vital for sustainability, and our advertising and web marketing strategies work.
To generate traffic and leads, it takes more than just optimisation and rankings. A wholistic approach is required, including content, social, traffic, conversion, and rankings.
We have been working with our core clients for many years, and we’re happy for you to discuss with them our concepts
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.SEO gets your business found, noticed, and loved.
Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.” Your customers may not admit it, but high search rankings makes you more credible in their eyes.
SEO rewards your business for its efforts at a higher rate than all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. Search engines will position your business at the exact time that your customers need you.
Maybe you already use Google Adwords (or other PPC advertising) very successfully, and in an ideal world you want your business dominating all three areas on the front page - Ads, Map Listings and Organic Results. However, when compared directly to each other, PPC will generate an average of 1.5-2% click through rates, compared to a whopping thirty three percent of traffic achieved from a first position organic result. Even position number ten organically (bottom of page one) will still in most cases attract a higher click through rate than that of an AdWords campaign.
Not sure about SEO? Had a bad experience in the past? Our business philosophy is quite simple - if we stay true to our word and deliver on our promises our clients will stay with us. If you don't see tangible movement in your rankings within your first month with us - or you simply feel at any point in our partnership that we aren't holding up our end of the agreement - you are free to leave. We want our customers to stay with us because they are happy with our results and service, not because they are "locked in." This principle has earned us our excellent reputation and makes it very easy for companies to trial our services.
We’re 100% dedicated to making the web simple and profitable for all of our clients. Unlike other SEO companies in Toronto, we truly partner with our clients for the long term. We ensure that our SEO campaigns are individually suited to our clients needs, and we aim to include not only high volume search terms but high converting terms. If the campaign is not working for our clients, it isn’t working for us.
Our gurus will design a tailored SEO strategy and campaign using Online PR, Content Marketing and Technical work to drive the right types of traffic and customers to your site.
You can also guarantee that no black hat or spammy SEO tactics will be used; only white hat strategies to boost the relevancy and authority of your site in your desired market. Abiding by Google’s best practice guidelines is our number one priority.
Specialists in all areas of SEO. We are exceptional at what we do, and pride ourselves on being able to articulate exactly what we do in a way our clients can understand, this is why our clients stay with us for years.
Over years, SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every dollar invested into it over time.As a specialist SEO comapny we have proven results for hundreds of businesses across not only Toronto but throughout Canada as well.
As a Toronto SEO company we have proven results for hundreds of businesses across not only Toronto but throughout Canada and US as well.
We’re not just your SEO agency; we’re your business partner. We use essential SEO tactics to achieve quick wins and develop long-term campaigns to create ongoing results. This ‘go the distance’ philosophy is why we form lasting and meaningful relationships with our clients.
Understanding why your competitors are ranked is sometimes the key to achieving your success. Our SEO Toronto team can determine areas your competitors have missed while finding ways to outmaneuver them on your most important keywords.
we have access to some of the greatest SEO tools available today. Our team have the enterprise package for Ahrefs, SEMrush, Screaming Frog and Moz, allowing us to access premium features and deliver deeper insights than any other SEO agency in Toronto.
With Google changing their algorithms 500-600 times a year, we need to be even nimbler than the tools above. This is why we developed our own RankHub software, which gives us (and our clients) real-time ranking updates on any search engine, at any location, on any device.
Our pricing is just like our services: tailored to your business. Our packages are set to deliver on your objectives, not keywords. With that said, we give you full access to track keywords across multiple regions and devices, and you can see reports on your performance 24/7.
Our prices reflect the ROI we deliver, and organic leads tend to close 8.5 times more often than outbound leads. So you know you’re making a strong investment for your business.
When you frequently rank for relevant terms, your brand can become your audience’s go-to source for seeking information and making purchases. People respect websites that rank organically, which is why around ¾ of searchers ignore paid search results (and why ranking is so vital for your business). By coupling these ranking improvements with content marketing techniques, we can position your brand as an authoritative and reliable resource. This attracts organic links, traffic and trust – which are in turn valuable for your SEO.
Our no stone unturned approach to SEO means we regularly discover facts about your business, competitors, and customers that can benefit your business beyond the search results.
The process of ranking your website in the search engines such as Google, Bing and Yahoo, has evolved over the last few years. Still in Canada and around the world, Google has around 855 to 90% of the market share in the online search market. This means that as a business owner, you need to in the game with google. The problem is, Google is constantly changing the way it ranks websites, and each day they are making small tweaks to their algorithms. This means as a business owner it’s almost impossible to be up to date with what is working now. You want to working on your business.
Using a SEO expert and someone with “”skin in the game” is by far and away the best way to generate ROI from search engine optimisation. This is where we come in.
To rank in the search engines is relatively easy. To rank in the search engines for the keywords and gain exposure where the actual traffic is for your business, is a whole other beast. We complete a full audit on all markets we enter to ensure we understand exactly where the real traffic is.
SEO stands for search engine optimization, where a webpage is consciously optimized to rank higher on a search engine results page (SERP). The SEO definition focuses heavily on the word optimization.
Optimization: Attaining the best result possible with the most efficient and effective performance.
To achieve the desired results for any market, the process takes time. The time taken depends on the a number of factors, including competition, website health, previous legacy issues, and of course your budget. The process is not cheap, but the trade off is the ROI you can expect in your market.
We audit and reverse engineer a market to understand what is working right now. The best source of information is gaining an understanding how your competitors are winning, and simply doing what they do, but better.
Onsite SEO deals with anything that’s part of your website, such as site speed, technical SEO, onsite content, and so on. Offsite SEO refers to tactics that focus on factors external to your site, such as link-building, Google My Business listings, social media posting, and unlinked brand mentions.
Keywords still matter. But not exactly in the same way as they used to. We prepare keywords intelligently for your website content. How? By looking beyond the keyword and seeing the wider picture, this "topic modeling" approach ensures that we capture a wide range of keyword search queries and intents. After all, a single website page can rank for hundreds of keywords now since Google's algorithms are advanced enough to understand language semantics. Instead of trying to rank for any and every keyword that relates to your business, we develop an intent matrix. This means we look at the keyword opportunities and value their intent before targeting them.
Ensuring your website is technically sound gives us a strong foundation for SEO success. Because you could have thousands of backlinks and good quality content, it doesn’t mean anything if Google can’t crawl and index your site. We use a comprehensive 100-point checklist to foolproof your technical optimization, covering far more factors than any other SEO agency in Toronto. This comprehensive audit would typically be our primary focus during your first month with us.
The first step is to entice the click in the first place. We strive to boost your CTR ( click-through rate) by optimizing your meta titles and meta descriptions, as well as strategically including structured data (e.g., a 5-star average rating that appears in your SERP listing).
From there, we need to make sure readers will be satisfied with your page content after they click. We do this by providing the content we write that accurately and comprehensively answers their questions and satisfies their intent. We also help clients determine and fix any factors that could be pushing users to bounce (e.g., poor site speed, unnavigable website design, or spammy pop-ups).
Absolutely – even though Google have made it more difficult to do so. Their algorithm updates used to be major. Panda and Penguin shook the organic search world to its core. These days, the algorithms are advanced enough to update continuously and subtly. For example, with RankBrain, we saw the evolution of algorithms updating themselves using machine learning, much faster than they ever could have been updated by people. Oh, and Google is more secretive about their plans than they used to be, which doesn’t help.
However, we do have our ways. By monitoring industry forums and news, we still manage to keep stride with any significant changes that get rolled out. Our genuine passion and extensive experience in the industry certainly help a bit too.
Our approach to content involves looking at the whole funnel. This way, our content can cover every stage of the purchase journey, enabling us to monitor readers at the moments that matter most.
We accomplish this by working closely with our in-house content writing team. Read More
Also known as offsite SEO, link building is the act of getting other websites to link to yours. This can be done by partnering with brands who complement your business and developing links to each other. You can also contact websites that already talk about your brand and request that they backlink any mention of your business.
But the biggest tactic to create quality content is to ask other publishers to share it (or to be the primary publisher and to name it as a guest post by your website). Just keep in mind that quality is more important than quantity with backlinks.
With the ever-present intent of negatively scoring spam websites, search engine algorithms will identify the quality of your backlinks and rank you accordingly – so be careful who’s talking about you.
How users interact with your website also has an impact your search engine ranking. This online authority is user-generated from comments and reviews on your websites, and shares and mentions on social platforms – fundamentally, it’s your popularity and image.
5-star reviews
Positive testimonials
Numerous post comments and shares
Low-star reviews
Terrible testimonials
Low post engagement
Just like keywords, links are still important (they remain one of the top 3 ranking factors), but the tactics around them have also changed significantly over time. Our link-building strategies focus on quality over quantity; we’d prefer one backlink from a reputable publisher with high domain authority rather than ten links from low-value blogs.
How do we get high-quality links? With high-quality content, of course. We create hero pieces (such as infographics and buying guides) that influencers want to share with their audiences, building a natural and robust backlink portfolio for your site. We also invest time in research to identify the right influencers and understand the types of content they like to share.
While this is the most common, it’s important to understand that several other link-building avenues are available (e.g., links via sponsorships). We consider and explore each one to determine the best strategy for your website.
We measure and optimize the user experience with heat mapping, and A/B split testing. It’s important to consider how your user experience affects your website visitors because this can really impact your rankings over time. For example, if people frequently lose patience with your site, you’ll drop it. However, if people frequently lose themselves in your excellent content, you’ll rise.
For the purpose of improving UX, we have a team of in-house designers and developers who can make cosmetic changes to your site.
Constantly, that’s how. The organic search landscape changes every day, so our experts are always researching, blogging, and obsessively updating themselves with the latest and future trends of SEO. You can chat to a member of our Toronto-based team to find out more about the future of SEO or head to our blog where we deliver useful tips and tackle recent myths and trends.
Transparently and comprehensively. We don’t sweep any unflattering stats under the rug – we’d rather shine a spotlight on them so we can work out how to adapt and improve.
Similarly, when results are good (spoiler alert: they usually are!), we don’t just give you a green ‘up’ arrow and expect you to be impressed. We’ll explain in detail what’s working, why it’s working, and how we’ll make sure it keeps working in the future.
We work on a monthly retainer that does not include a contract, so at any time after the month, both parties have right to review, amend, and cancel the agreement. This means that you have flexibility with your risk. We do however recommend a 3 month minimum, to give us the time to prove our worth.
Each campaign and industry has different thresholds, so it’s best to get in touch to find out what it will cost.
How long is a piece of string? There a countless factors that will affect the ‘right’ or ‘best’ amount you should invest in SEO. This is why it’s essential to speak with an expert. By understanding your business and circumstances, we can help you determine an investment figure that will deliver optimal ROI.
Not yet. Not by a long shot. Searches are still on the rise and organic click-through rates still completely overshadow paid clicks. As long as search engines continue to dominate the market as a resource for finding information about products and services, SEO will remain one of the strongest marketing channels available.
To give you some insight into how valuable SEO still is, consider how much it costs to reach your audience through search.
The average cost to reach 2,000 people is:
$900 for direct mail
$500 for magazine advertising
$150 for broadcast ads Just
$50 for online search.
Link building via link purchasing went out of fashion quite a while ago. Our link-building tactics focus on earning links – typically by developing standout, shareable content and building strong relationships with influencers. This is considered a white hat link building tactic that Google is OK with. Anything that attempts to manipulate the algorithm (black hat link building) would be frowned upon and not carry much link equity, or more importantly value to your business.
It means understanding what search engines like and showing them content that satisfies their tastes and requirements. These are the requirements you’ll need to uncover before putting together your SEO strategy.
Your Orchestra (Website)
Imagine your website is a full-piece orchestra and Google is a music critic. There are strings, woodwinds, brass, percussion and keyboards you’re conducting. Each section harmonises to create their own sound, while also synchronising with other sections to build and perform the composition – your webpage.
From any search query typed into the Google search bar, Google bots will listen to every webpage composition and rank who performed it better.
You can have one part of a webpage working well (quality content), but if users aren’t having a positive experience interacting with it (poor user experience), then the sound is terrible – and Google won’t highly grade its performance.
The ultimate goal of an SEO strategy is to boost the overall SEO authority and page rankings. The better optimised your website is, the higher and more frequently it will rank on a SERP, likely increasing the amount of traffic generated from initial searches. This is achieved with both content and technical SEO actions.
So, what makes an incredible sounding composition? What ranks? Well, there are 3 main factors:
Great search engine optimization also requires a conductor who continues to learn and develop their skills. And who also keeps a close ear to changes in technology and the industry.
Whether you manage your own SEO or utilize the services of a digital marketing agency, it’s an ongoing performance – and the critics’ tastes are always changing.
1. Quality Content
The words, titles and links published on a website matter. They form the content that search engines read, index and rank. The content you create forms a huge part of your SEO, meaning you have to pay close attention to what you say and how you say it.
To build quality content, you can conduct keyword research to gather an understanding on what your target audience is searching – and place these words into your content.
Search engines use keywords to determine if you have the specific information a searcher is after. Therefore, you must ensure your website contains the information necessary for search engines to identify and retrieve in their organic listings.
They’ll identify:
The balance in your content will be between writing copy that’s more engaging than what competitor websites publish and effective keyword targeting. This comes down the layout and structure of the copy, how well it’s written and the quality, quantity, and placement of your keywords.
Keywords placed in H1, H2 and H3 headings have a stronger effect on ranking than keywords placed in the body. However, a combination of both is advised.
Clever keyword use in headings and body
Valuable information
Unique information
Duplicate content
Keyword stuffing
Thin content (content with little value)
A difficult-to-read copy layout
2. Trust and Authority
In order to have search engine bots see your webpage as containing relevant and credible information, you need a trusted online presence and authority on the topic your keywords indicate is your industry. That’s because a search engine will want to show information from a highly trusted source, compared to a page that has bad reviews, low traffic and short time on site. This is where link building comes into play.
But what is SEO link building and how can you do it?
3. Technical Strength
Good content is one thing, but it needs to discoverable. That’s the goal of technical SEO.
Having the intricate details of technical SEO explained would take a long time to get through. But, to put it simply, the technical strength of your website refers to your website’s online structural integrity and its level of navigability.
The overall idea is to create an easy-to-navigate online landscape for both users and bots. This involves logically flowing internal links, sitemaps and labels on pages for bots, giving specific information about the page.
There are a many things you’ll come across when addressing your technical SEO. Some of these include:
If your website is a house with rooms full of content, you’ll need doors, right? Internal links work as doorways between your pages that both users and search engine bots use to traverse your website. Internal linking is one of the principles of SEO, making your pages reachable.
A page with no internal links will be undiscoverable by users and search engines. These are called ‘orphan pages’.
An XML Sitemap provides search engine bots a roadmap to navigate through the essential pages of a website. This enables the search engine to easily find and retrieve information on the pages you believe to be most important.
A little more technical is a Robots.txt. Webmasters create and use this text file to instruct visiting bots on how to crawl pages on the website. It can quickly let bots know which pages should be crawled, and which should not. This is done with an “allowing” or “disallowing” command.
It’s quite likely there’s duplicate content on your website. Not that you have a dozen homepages, but you may have numerous URLs for your homepage. This ‘duplicate content’ can have a negative on SEO, meaning a search engine may display the less-preferred URL is a result. Canonical tags solve this problem by communicating to search engines that one page is the primary version.
A detailed XML Sitemap
Tagging your duplicate pages
Not using an XML sitemap
Leaving duplicate pages untagged
A search engine is a software platform designed to retrieve all information available on the World Wide Web – which is over 1.5 billion websites’ worth. They are the single largest source of web traffic, with Google, Bing and Yahoo headlining the pack.
Spider Bots
Move over Spiderman.
Search engines operate by running their own crawling program. This program sends out spiders (or bots) with the task of visiting every website and sending back information about them to a database (known as the search index). In order to navigate through the whole web, spiders will follow every single hyper link they come across.
Search Query
Now that the search engine has an extensive search index, when a user types in a search query, the engine has a pool of data to work with. If a user types the phrase search engine optimisation into the search bar, the search engine will explore its index for webpages containing those keywords.
But, as you can see above, there are likely to be millions of websites containing those keywords. But search engines want to show a user a page with the most relevant content, so here comes the step that the principles of SEO are based on: ranking.
Ranking Results
Now that Google has 264,000,000 results to work with, it gets stuck into working out each one’s relevancy. It does this by running its world-famous, complex algorithm. SEO strategies are built on identifying key parts of this algorithm and feeding it the requirements it’s looking for to rank the best.
But most of all, it will test the quality of the content, the website’s level of trust and will certainly appreciate a technically superior website. The results of this will form the organic part of a SERP.
With so many search engines used every day, you may be wondering: how does Google SEO work, compared to Bing, Yahoo? Well, search engines are based on similar principals, however, they each own and run individual software. They scour the World Wide Web with their own spiders, and they each use their own ranking algorithm.
With different algorithms, Google, Yahoo and Bing will put value in different areas of your webpage and will produce slightly dissimilar results.
So, what does SEO mean in regards to online marketing? Well, you want traffic and search engines want to provide users with the most relevant content possible. SEO identifies and provides that relevant content, while increasing your website’s level of trust.
Knowing what is SEO and how it works is vital to your online performance.
If you want to find out what the best SEO strategy is for your business, get in touch with our digital marketing experts today.
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