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Creating an SEO-Friendly Website: A Comprehensive Guide for Boosting Rankings and Traffic

While finding the perfect on-brand color scheme and clever memes for your website may seem like a top priority, the aesthetics of your site will only get you so far.

By now, most website owners (even new ones) know having an SEO-friendly site is essential to their bottom line. Making your web design search-engine-friendly is the best way to rank in the SERPs, receive more traffic, and get more conversions.

So, how can you build an SEO-friendly website that gets more traffic than 401 Highway? We’re glad you asked.

Directives and sitemaps

Build SEO Friendly Website

Think of directives and sitemaps as your one-two punch for search engine robots and users*.

*We don’t recommend actually punching your users. Your conversions may slip.

  1. Use a robots.txt N file to tell search engine robots which pages and directories to crawl and which ones to ignore. This will ensure important pages are indexed and not-so-important pages and folders aren’t.
  1. Create and submit sitemaps to help search engine robots and users find their way around your website easily. Sitemaps make for more efficient crawlers and a better user experience for potential consumers. That’s a win-win, my friend.

Internal linking and URL structure

A well-structured site is nothing without good internal linking; we’re talking vertically and horizontally.

Well-linked pages allow search engine robots to sufficiently crawl the important stuff. They also allow users to easily find what they need through the natural course of navigation. Because no one likes getting lost down the rabbit hole of a crappy website.

Be sure to pay attention to the main navigation; all your key pages should be accessible via the main navigation. This makes for a good user experience, which has a direct impact on your SEO.

As for your URLs, these guys need to be well-structured to reflect the path that a user has navigated to get to where they are.

Here’s an example of a good URL structure for a site with categories and sub-categories:

  • com/parent-category/subcategory-1/content-page-1

As opposed to:

  • com/content-page-1

It’s important to make your URLs human-readable and easy to interpret correctly. Try this:

  • com/seo-basics-for-website-owners

Instead of this:

  • com/seobasicsforwebsiteowners

As for sub-domains: forget ‘em. A folder is preferred over a sub-domain for each section.

For example, a blog is better placed in example.com/blog/ folder as opposed to blog.example.com. This is because search engines treat a sub-domain as a site entirely separate from the main site, so having valuable content on a sub-domain doesn’t add value to the main website in terms of SEO and ranking.

On-page optimization

There are a few key tricks to this one. Here are the important steps:

  1. Conduct keyword research to build a list of target keywords and use it as a foundation for on-site optimization including metadata (e.g. page titles and meta descriptions). Include keywords in your metadata, and be sure to stick to the basic rules of developing metadata.
  2. Optimize images by ensuring they all include alt tags that are topically relevant to the rest of the content on the pages.
  3. Implement canonical tags to inform search engines what pages on the site you would prefer to be indexed. This is particularly important when you have multiple pages with similar content as it helps eliminate the issue of content duplication.

Site performance and user experience

As our SEO Toronto experts advise, there’s nothing quite like a poorly performing website to chase users away. Keep these things in mind to ensure your site is easy and enjoyable for users.

Keep site speed in mind.

Site speed is a big one because it directly affects user experience. The slower the page, the more likely users will exit and move to your competitor’s site.

Google’s PageSpeed Insights is a great tool for gaining insights into potential issues that could be slowing your site down. It also provides recommendations on how to address these issues because no one likes a problem without a solution.

Make sure your site is responsive across all devices

especially mobile. It’s more important than ever to have a mobile-compatible site due to the upcoming roll-out of mobile-first indexing. With more and more users conducting transactions and interacting with one another through mobile phones, Google has decided to push for a mobile-first experience, and this requires website owners to specifically keep mobile responsiveness and usability in mind when building a website.

11 thoughts on “Creating an SEO-Friendly Website: A Comprehensive Guide for Boosting Rankings and Traffic”

  1. The author’s emphasis on creating high-quality content is spot-on – this is such an important factor for improving search engine rankings.

  2. This post is great for SEO-minded website owners. The suggestions are simple and useful. Optimizing images and internal linking to improve website structure were my favourites. Thanks!

  3. As a website owner, I know how crucial an online presence is. This post has great SEO tips to boost traffic and rankings. Meta descriptions, an often-overlooked SEO element, were particularly helpful. A great read for website performance improvement.

  4. SEO and website optimization beginners should read this blog post. Even for beginners, the tips and tricks are well-explained. High-quality content and keyword research were particularly helpful. I’ll use these strategies on my website. Thanks!

  5. This blog post is a treasure trove of tips and tricks for boosting website rankings and traffic. The author simplifies SEO concepts into easy-to-follow steps. User experience and content quality were prioritised over technical SEO tactics, which I liked. A great resource for SEO-minded website owners.

  6. This blog post saved me from SEO problems. The author’s on-page and off-page optimization explanations and examples were clear and easy to apply to my website. Local SEO, which is often overlooked but can make a big difference for foot traffic-dependent businesses, was also helpful. Overall, great for SEO.

  7. This blog post shows that aesthetics don’t make a website successful. An SEO-friendly website directly affects traffic and conversions. Directives, sitemaps, well-structured URLs, and on-page optimization are helpful SEO website building tips. Site performance and user experience, including site speed and mobile compatibility, are also well-focused. As a virtual assistant, I concur with the author that these factors should be considered when building a website. Thanks!

  8. Great SEO website tips! Site performance and user experience are particularly appreciated. SEO and user engagement depend on site speed and responsiveness across devices. On-page optimization and internal linking are essential. Thanks!

  9. The emphasis on site performance and user experience is also noteworthy. As the article notes, a poorly performing website can drive users away, so it’s important to pay attention to site speed and other factors that affect the user experience.

  10. The article’s explanation of how to use canonical tags to avoid content duplication and how to optimize images with alt tags is useful for website owners looking for specific ways to improve their SEO. Overall, it is a great guide for anyone looking to build an SEO-friendly website

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