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The Importance of SEO for Small Businesses

The Importance of SEO for Small Businesses

Welcome to the digital age! Let’s face it if you want your business to be successful, having an online presence is essential. Since that is where all the people are, that’s where your business needs to be as well.

People use the internet for EVERYTHING, almost like a lifeline. They use it to find phone numbers, addresses, and reviews, among other things, so not having a strong web presence puts you at a major disadvantage compared to your competition.

Is having a web presence enough? Unfortunately, it’s not. Because having a web presence is pretty much useless if no one is discovering it.

If you own a business that can meet the needs of national or international clients, a strong internet presence is crucial. If your potential customer base is so geographically spread out, how do expect to target them if not on the web? I suppose you could invest in billboard’s to be placed on every highway in America or in the world…but I’m pretty sure investing in building your web presence would be more efficient and affordable without making you seem like a lunatic.

Even if you have a business that only caters to local clientele, an online presence is still essential. This is because 76% of people use the internet to inquire about local businesses, but few are searching those businesses by name. They may be searching something like “best Chinese restaurant in San Diego” or “food delivery open late”. This is why you must be in tune with what your potential customers are searching for. This is where SEO comes in.

You want to be listed as close to the top of relevant queries as possible. This is because the further down in search you are, the fewer people you can expect to see it. In fact, over 18 percent of traffic generally goes to the first site for a search term, with the second site getting over 10 percent. The fifth site and lower are lucky to garner even 2 percent of the keyword’s traffic.

Now, if you want to gain a high ranking, it is imperative that you have awesome SEO. Sure, you could continuously use paid advertisements to try to get traffic, but this is not a good long term plan. That is because while establishing good SEO can be time-consuming at first and possibly cost money if you choose to outsource the job to a professional, it is still ultimately an INVESTMENT.

Once you establish good SEO, it will continuously pay off. Unlike paid advertising, good SEO is an investment that will continuously bring in potential clients. So, if you’re ready to invest in your business’s web presence start with the most important thing-establishing your SEO.

If you’re a business based in Toronto and looking to improve your online presence, you may want to consider investing in SEO services. SEO, or search engine optimization, is a crucial part of digital marketing that helps businesses to rank higher in search engine results and attract more customers. At Howbiz Solutions, we are a digital marketing agency that specializes in providing SEO services to businesses in Toronto. We understand the importance of a strong online presence and are dedicated to helping our clients achieve their goals. If you’re interested in learning more about our SEO services, please don’t hesitate to contact us. Give us a call today and let us help you take your business to the next level!

“Thank you for taking the time to read our article about the importance of SEO for small businesses. We would love to hear your thoughts and opinions on the topic. Please leave a comment below and let us know your thoughts. Your feedback is valuable to us and we would appreciate your input. Thank you!

2 thoughts on “The Importance of SEO for Small Businesses”

  1. The importance of SEO for small businesses cannot be overstated. With so many small businesses trying to establish a foothold in the digital space, having a strong SEO strategy in place is essential. This article does a great job of highlighting how SEO can help small businesses increase visibility, establish credibility, and stay ahead of the competition.

  2. This article highlights the importance of SEO for small businesses. It’s crucial for small businesses to have a strong online presence in order to compete with larger companies. Investing in SEO can help small businesses increase visibility and drive more traffic to their website.

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