Google Ads Managemen​t Toronto

How do search ads work?

The process can be summed up in 3 simple steps:

1- A user enters a search query in Google that includes a keyword related to your campaign.
2- The user sees a range of ads, in addition to the organic search results. Depending on your keyword bid and quality score, your ad may or may not win an impression from the ad auction.
3- The user clicks on the ad that seems to best address their need. This directs them to the advertiser’s website, and the advertiser gets charged for the click.

One platform driving traffic through an entire network

AdWords sits within a far broader advertising network than you might realise. In addition to search, you can also show ads via:

  • Display
  • Google Shopping
  • YouTube
  • Gmail ads.

Using a strategic combination of these is key to PPC success.

Why choose HowBiz Solutions for Google AdWords services?

A data-driven, strategic approach

Our Google AdWords management services are founded in data. This means any tactics we use or ecommendations we make are based on trends we’ve measured or figures we’ve forecasted. No guesswork, just great work.

Conversion-focused optimisation

For us, AdWords success means business success. If our activity isn’t helping you achieve your commercial goals, something isn’t right. This is why we prefer to report on meaningful metrics like revenue and cost per conversion, as opposed to surface-level statistics like clicks and traffic.

Dedicated account manager

Your friendly and experienced AdWords manager is always available to answer your questions via email, phone, or a face-to-face meeting. You’ll like our results, of course, but we think you’ll love working with us too.

Experts in lowering your costs

We’re always refining our campaigns to minimise your cost per click and cost per conversion. This plays a large part in ensuring you get genuine ROI when you choose us as your Google AdWords agency.

Comprehensive reporting

We can include just about any data points from your AdWords activity in our customised reports. We leave no stone unturned when putting together insights and future recommendations after a campaign.

Enterprise-level strategies

We offer big strategy for small businesses. Our managers work right alongside Toronto Digital Marketing Agency staff members, who deliver AdWords management services to enterprise-level clients on a daily basis and are constantly sharing their strategies and expertise with us.

Machine learning and automation

For some clients, we’re able to use machine learning software to automate our bidding strategies. This saves us valuable time, which we can put into more useful Google Ads services (such as optimising creative, analysing your competitor activity, and refining your overall search strategy).

Thorough briefing and onboarding

We don’t just learn how to spell your business name and then get to work. We have a thorough onboarding conversation with you and complete a detailed briefing sheet. This ensure we can get the best results from your campaigns, right from the start.


Want to learn more about Google AdWords?

What is Ads management?

Managing your Google Ads account typically involves:

  • Structuring your account effectively
  • Creating ad copy and creative for your ads
  • Building a list of related keywords (as well as eliminating negative keywords)
  • Managing when and how much you bid to show your ad to people when they search for relevant keywords
  • Setting up rules for who your AdWords ads get shown to (i.e. targeting).
Is Ads the right platform for me?

The platform that works best for your campaign will depend on a variety of factors, including the audience you’re trying to reach and the products/services you offer.We often begin by running simultaneous campaigns across multiple platforms, as this allows us to pinpoint the platform with the best results and ROI. We then focus our attention and budget on the channel that’s performing best. And if that channel happens to be AdWords, then yes, it’s the right channel for you.

How can I measure success?

Success should be gauged alongside your business objectives. With a thorough understanding of your long-term objectives and any short-term targets, we can identify metrics that will give you a clear snapshot of how successful your paid campaigns are.What about offline sales though? Impossible to track online, right?Wrong.Thanks to advances in advertising platforms (particularly Google and Facebook), we can now access data that clearly shows when and how your online marketing activity is contributing to offline sales, leads, and foot traffic.

How can I measure success?

For us, success is determined by how the campaign compares to your overall business goals. We use the appropriate metrics to gauge whether the campaign developed sufficient return on investment, and we supply customised reporting to share the results.

What should I invest?

A range of factors will influence how much you invest with AdWords. These may include things like which industry you’re operating in, the keywords you want to target, and the demand for your business offering.

What is involved in ongoing management?

Ongoing management includes campaign tracking and adjustments, budget tracking, reporting and performance analysis, plus any insights and advice as we go. We’ll work out the best way to manage your account and deliver on your business objectives.

How do you report on performance?

Since everything we do is shaped by your specific business needs, our reporting reflects this. Whether you want to know about customer acquisition, revenue, goal completions, new users, browser behaviour or something else entirely, we can lay it out for you as part of our comprehensive reports. We can even handle more complex reporting requests requiring audience segmentation or customer analysis.

How targeted can I be?

One of the most advantageous aspects of paid search is that it’s possible to target users by more than demographics or location. Our team can aim to reach consumers when they’re ready to engage and most likely to convert.

Professional Google Ads services are just a phone call away.