Web design for E-Commerce websites is the design that provides end users the best possible experience when looking for products that can be purchased online. When it comes to E-Commerce design over just normal web design there isn’t a huge difference with a lot of the main principles. People still want eye pleasing, easy to use/navigate websites that allow them the freedom to find the information they seek very easily. The big difference comes down to the product lists and Shopping Cart functionality. A properly designed E-Commerce website can do amazing things for your product conversions.
One of the main reasons why E-Commerce Web Design is so much different today than it was in the past is because it is far more secure than it was back in the day. The security measures that these sites go through these days are quite literally even better than many of the big banks. In order to establish a sense of trust with the public when making online purchases, the industry had a bit of an uphill battle. Now with mobile responsiveness, E-Commerce web design had to take a big step forward to provide a similar experience desktops had already. It is with these evolutions in the industry and more importantly on our team that we ensure all our E-Commerce clients’ website follow all the best practices and latest design principles in order to continually increase the client conversion rate.
What are the most obvious pages that need to be on an E-Commerce website? Homepage, products page, shopping cart and some sort of checkout page, right? What else do you think is required? Over the years we have worked on a ton of E-Commerce sites and have come up with a list of pages that we feel are essential. We have identified 25 of these essential pages.
Have you ever gone to a website to search for a specific product you want and while seeking it out you found related products that are just as interesting? Well, that isn’t by accident, that is completely by design and it is something that you should consider essential to your online store. One of the biggest hurdles you will come by is getting shoppers to your site, but once you get them wouldn’t you like to sell them more than one of your products? This is the time to do that. When entering in your products, always think about what else is related to that product or what accessories might enhance the use of the original product
Discoverability and findability are two very important things that every designer strives for when building out an E-Commerce website. Discoverability is when you find that perfect product, even though you weren’t looking for it in the first place. Findability is that perfect product you sought out from the start to find. Product Filtering has the ability to do both.
If you are intersted in exactly how we do this, we can show you.