Welcome to the digital age! Let’s face it if you want your business to be successful, having an online presence is essential. Since that is where all the people are, that’s where your business needs to be as well.
People use the internet for EVERYTHING, almost like a lifeline. They use it to find phone numbers, addresses, and reviews among other things, so not having a strong web presence puts you at a major disadvantage compared to your competition.
Is having a web presence enough? Unfortunately, it’s not. Because having a web presence is pretty much useless if no one is discovering it.
If you own a business that can meet the needs of national or international clients, a strong internet presence is crucial. If your potential customer base is so geographically spread out, how do expect to target them if not on the web? I suppose you could invest in billboard’s to be placed on every highway in America or in the world…but I’m pretty sure investing in building your web presence would be more efficient and affordable without making you seem like a lunatic.
Even if you have a business that only caters to local clientele, an online presence is still essential. This is because 76% of people use the internet to inquire about local businesses, but few are searching those businesses by name. They may be searching something like “best Chinese restaurant in Toronto” or “food delivery open late”. This is why you must be in tune with what your potential customers are searching for. This is where SEO comes in.
You want to be listed as close to the top of relevant queries as possible. This is because the further down in search you are, the fewer people you can expect to see it. In fact, over 18 percent of traffic generally goes to the first site for a search term, with the second site getting over 10 percent. The fifth site and lower are lucky to garner even 2 percent of the keyword’s traffic.
Now, if you want to gain a high ranking, it is imperative that you have awesome SEO. Sure, you could continuously use paid advertisements to try to get traffic, but this is not a good long term plan. That is because while establishing good SEO can be time-consuming at first and possibly cost money if you choose to outsource the job to a professional, it is still ultimately an INVESTMENT.
Once you establish good SEO, it will continuously pay off. Unlike paid advertising, good SEO is an investment that will continuously bring in potential clients. So, if you’re ready to invest in your business’s web presence start with the most important thing-establishing your SEO.
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