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Best keyword research tools

What’s the best SEO tool for finding valuable and useful keywords?

Every once in a while every online business owner will need to do some keyword research. The good news about running your own online store though is that you’re familiar with the products and/or services you’re selling, so coming up with a list of keywords and related search terms to improve your website’s online presence shouldn’t be a problem. In time though, as your market and products will evolve, so should your keyword strategy.

Best keyword research tools

Match your audience’s vocabulary

When it comes to the keywords you should focus your search engine optimization efforts on, they should all match your audience’s vocabulary. What this means is that if you want to come up with the best possible keywords, you really do need to put yourself in the mindset of your audience and figure out what terms they’re going to use when looking for a product or service online. On top of that, you should also answer the following questions:

  • What questions does your website answer?
  • How do users generally search?
  • What terms do they actually use?

After creating a list of the potential search terms people may use, try to come up with as many variations and combinations of these keywords as possible.

Below is the list of best keyword research tools you can use:

Google Adwords Keyword Planner

Using this tool you can find related and also new keywords, but make sure to ignore the search volume data. That’s because this only comes in handy for Keywords you’re actually paying to advertise on. It’s important to keep in mind that this tool is not that helpful when it comes to finding out the most used search terms by your prospective audience, but it does help you come up with great ideas for potential keywords.

Bing Keyword Research Tool

Even if we can all agree that Google is currently the largest search engine in the world, it’s certainly not the only one out there. For instance, Bing Keyword Research Tool is all about organic search and it serves up suggestions based on region, country and language for customized results. If you sign up for Bing Webmaster Tools, then you’ll be very happy to know that this tool is actually free to use.

Keyword Discovery

By pulling data from the best search engines around the world, keyword Discover can help you find the best keywords for your business. On top of that, you can see bid values, effectiveness and also historical trends on the PPC campaigns, meaning that you gain access to rich data. As a result, this makes it possible to take very informed decisions. While this tool may set you back a bit, it’s certainly going to make up for it thanks to its unquestionable value.

Google Trends

With Google Trends, comparing traffic for sets of keywords is a breeze and if you want, then you can even see the difference for various geographic areas. However, if you think that some of your keywords are seasonable, then it’s a good idea to consider checking Google Trends.


Seeing what your competition is up to is a vital part of keyword research. In this regard, SpyFu helps you monitor the search terms your competition (from the same niche) is using, while also being able to track search terms that you can use on your own destinations. There’s no free version of SpyFu, so if you plan on using it, then you’ll need to get a subscription.


If you want to find the best possible keywords for your website, then Ubersuggest is able to pull suggestions from regular search engines, but also discovery engines within video, e-commerce and news websites. What’s even more amazing is that you get all this functionality free of charge.

SEOBook Keyword List Generator

For generating highly targeted key phrases and keywords, SEOBook is the right tool to use. All you have to do is input the data and the software will provide you with a list of suggestions relevant to your entry. While the tool comes at no cost, it’s only available to Firefox users and you also need to set up an account with SEOBook.


For many SEO marketers, Wordtracker is the Holy Grail of keyword research. More like a toolkit, Wordtracker offers a wide range of features that allow IM markers and business owners to target search terms, but also helps them with many other parts of the optimization process. While it comes at a hefty price of a few hundred dollars for a monthly subscription, for those optimizing marketing campaigns or PPC programs, this tool offers great value.


If you wish to create a list of relevant keywords, then these tools should make it a lot easier to do so. Now all you have to worry about is creating amazing landing pages for the search terms you’d like to be found on.

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