While you are working hard to get your business going, your web presence should be working to engage and convert customers 24/7. If you want customers to find you, then it’s time you considered implementing an SEO strategy, so you can gain that all-important visibility.
In this post I’ll help you answer 20 of the most common SEO FAQ’s.
Search Engine Optimisation.
It is the process of improving a websites visibility in organic (non-paid) section of search engines, such as Google, Bing, Yahoo etc. The process involves onsite and offsite work to increase traffic to your website.
It can be! Like every job, there’s a right way and a wrong way to do things. Following Google’s guidelines is the correct way. Other methods are just shortcuts and could possibly damage your reputation with Google.
SEO has got some bad press because of ‘black hat’ techniques, which are used to manipulate the search results. These techniques no longer work and will result in a penalty that will affect your ranking and visibility in search engines.
SEO isn’t dead, it’s just that the practices have changed. To read more about this topic click here.
Search engines crawl through an estimated 60 trillion pages on the World Wide Web. They sort these pages in their index by content and other factors. Read Google’s story how search works.
Google uses a set of algorithms, which are formulated programs, to understand the search query and deliver the most relevant and reputable pages. These algorithms are regularly changing to combat spam and to provide the best experience for the user.
SERP is an acronym for Search Engine Results Pages. Usually they showed 10 organic results per page, with a paid section above and to the right of these results. However, the SERP’s page will display in various formats. It can include video, images, news, local results, plus much more. Results also vary for each device and location.
SEO generally is a medium to long term strategy. Not only is there several businesses fighting for the same position as you, but these search engine algorithms are complex and regularly changing, so what works yesterday may not work tomorrow. There are over 500 algorithm changes a year. While traffic is a priority, you main KPI’s should be conversions (sales and enquiries). Results take time and effort, be patient.
Paid search listings are sponsored search results that appear in the SERP’s usually at the top and on the sides. Organic search results are listings that are not paid for and can only be earned by improving your relevance and reputation.
Having your site indexed means getting your website listed in the SERP’s so people can find it. To check if your website is indexed, search the following “site:[your-website.com.au].
Go to Google Search Console and submit your website with a sitemap. To set up a Google Webmaster Tools account, they will ask you to implement tracking code. However, there are other methods to verify your website, using a meta tag or Google Analytics.
Keywords are search queries that you want search engines to identify with your web page. These keywords will drive relevant and valuable traffic to your website.
Hold on a moment! You don’t need lots of backlinks to your website. You want to attract high quality backlinks from authoritative and relevant websites in your industry. Provide valuable content to your visitors and they will share it, either on their blog, website or social media profiles.
There are few online tools that can help you determine your backlinks however the best place to start is Google Webmaster tool. It’ll give you a list a websites linking to your website.
Yes it can. There is almost too much to discuss here but feel free to contact us for more details.
Right away! So many things can go wrong.
It will in the future. Google has stated they don’t use social signals in their algorithm yet, however studies have shown a strong correlation between social signals and rankings.
If you’re a local business, then yes. Google has made recent changes to the SERP’s design. This is to support mobile phone search results. Results are becoming more location based, so I suggest you verify your business and its location today at www.google.com/business.
Onsite SEO focuses on website elements, such as the title & meta tags, headlines, content etc. Offsite SEO focuses on generating votes, through social media, links, mentions, reviews etc.
Google Analytics can help you track conversions and traffic. This is very simple to set up. Contact your web developer or Howbiz Solutions if you need assistance.
If you have any other questions, feel free to contact us.
Want to boost your SEO performance? Contact our team of SEO experts for a free consult.
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