Why do you need a good website?
People are looking for you online. They may be searching for the products and services you offer. They may have heard about you from a friend, and they want to go to your website to learn more about you.
Is your website up to date with the latest in technology and design?
An updated website that utilizes modern technology and reflects your image will invite visitors to go deeper into your site instead of “bouncing” them away.
Is your website mobile friendly?
More and more people are using mobile devices to search for you. If you don’t provide a good mobile experience for them, they will likely go to a competitor that has a great mobile site.
Do you have the right content, and do you have enough content?
More and more people do online research before they decide to contact you or walk in your door. Your website needs to convey information about the products or services and answer basic questions about your business. The best websites also include content to inform and educate.
Are you updating your content?
No one likes to visit neglected web site. Outdated websites do not portray a positive image of your business. Additionally, Google thinks that neglected websites are not important and ranks them lower than sites regularly updated with new content.
Is your website easy to update?
DIY content management systems are fine for people who want to learn the system, but it does not make sense to spend hours on your website at the expense of managing your business. Web companies that offer regular changes and tech support encourage businesses to keep their websites updated. Hosting and maintenance agreements that nickel and dome you when you want to make changes discourage you from having an up-to-date website.
Is your website SEO friendly?
SEO (Search Engine Optimization) enables your website to be fond by people looking for you. SEO is all about having the right content with the right words in the right places. Additionally, your website structure needs to encourage and not discourage search engines.
Does your website make it easy for website visitors to take the next step?
You never know when someone will be looking at you online. Mobile users may be in your town looking for you, and they want to find you on a map or click to call from their phone. No matter the time of day, they need to be able to contact you to ask a question or do something specific such as to request a quote.
Is everything else you are doing to promote your business leading back to your website?
Your website is real estate on the web that you own. Everything else that you do should point back to your website so that people can learn more about you and be invited to take the next step and do business with you.
Is your website bringing in customers?
Your website analytics can provide you with information about how people arrive at your website and interact with your content, but a successful marketing strategy considers many other factors. Track your customers’ actions both online and off to study how all of the pieces of your strategy are working together to meet your business goals.
A great website is an essential piece of any company’s marketing strategy. If you do not have a website or aren’t sure if your website is working for you, schedule a website analysis with one of our Digital Marketing Specialists.
